n many sports it is common to have familiar faces and brands throughout the years and at the professional level of world motocross racing the same can be said, from former riders now team managers to well established corporations. One of the newest brands in the paddock and on the track is JUST1 Racing, breaking traditions with innovative and high-quality products.
Just1 is a helmet manufacturer based in Pistoia, Italy, but with a worldwide presence after only a few years on the market. The relatively new brand was launched in 2011 by Tony Amoriello and since has been molding the future of helmet design. Amoriello started the company with the goal of not just making helmets but making a better version of any of the helmets on the market.
With a background in the industry and an avid off-road enthusiast Amoriello has spent countless hours working with some of the best riders in MXGP and the world of motorcycling. The company already has several world titles to its name throughout various disciplines including both the 2016 MXGP and 2015 MX2 FIM Motocross World title with Tim Gajser and the 2013 MX3 title with Klemen Gercar.
Working to understand the demands of the rider and crafting products along the way to meet such demands is of the upmost importance to JUST1 as Amoriello describes, “In the past I was working for a Motorcycle manufacturer and I was responsible for the teams and sponsored riders. The riders often complained to me about their helmets, sometimes it was the fitting, sometimes the weight, or the ventilation system or the view. I decided to start this new project by myself, trying to make a helmet that can combine all of the features that the riders had been asking for. Nowadays my riders are very happy with the product.”
The brand was born to be an Italian made and designed product but was limited by manufacturing resources which lead to a joint partnership with H&H Sports Protection Group. The union allowed JUST1 to face a big market demand, create more new helmets with the highest levels of manufacturing technology allowing nearly and design to make into reality.
catalog 2019 just1